My Group and I conduct a A/B Testing of the Website, the following content will show the overview changes to the detail painpoints. A figma link attached below:
https://www.figma.com/design/qov7IFKM5ghzA0ycAbFovB/CCT478-UTMBookstore?node-id=0-1&t=Z1n1TprHsA7jpLTF-1
After we conducted all the A/B Version, We invited third year UTM students from CCIT, who has UI/UX design background, to use both Version A and Version B to complete the same task "finding the book in business and economic", and completing the check out process". Later, we did some reflection about our test, and then came up with some possible future improvements.
